Professional Bylines

Things that I have written and published for my employers' proprietary sites

UserTesting

2017 - present

Highlights:

• Looking back at 2019 and ahead to 2020

• How we used Machine Learning to improve Transcripts

• Breaking hearts and making stars

• How to improve CX by scaling customer research

• Oh, the things you’ll test!

• UserTesting success story: how Ryanair flies past the competition

• Introducing Enhanced Metrics: a faster way to locate key insights

• Do your digital experiences “spark joy”?

Additional:

• Simplifying camera tasks for mobile tests and ethnographic research

• Suggested Sentiment: increasing speed to insight with the power of machine learning

• Test all your mobile experiences with UserTesting

• New feature: invite observers to your Live Conversation sessions

• How to win over your customers through competitive analysis

• How we’re leveraging customer insight to improve Enhanced Metrics

• Testing at every stage of development

• UserTesting success story: A hospital system uses digital experiences as ultimate “display” of best in patient care

• UserTesting success story: B2B software reviews company relies on human insights to power innovation

• UserTesting and Adobe XD

• UserTesting Power-Up in Trello

• E-learning platform Udemy learns more about needs of mobile users

• Regional healthcare system leans on UserTesting to diagnose digital pain points

• 5 reasons you should be testing your mobile experience

• UserTesting success story: How 3D house printing startup New Story builds donor trust

• Relevance is the marketer’s new secret weapon

• UserTesting and GDPR

• UserTesting success story: How Autotrader improves the car buying experience

• “The screen is dead”: What this means for the future of technology

• UserTesting success story: Walmart Canada

• UserTesting success story: Code for America

• Avoid marketing snafus by constantly gathering customer insights

• Thrv and the jobs-to-be-done framework

Radius

2015 - 2016

[Radius was acquired by Kabbage in 2019 and all proprietary assets were decommissioned. These posts were republished with permission.]

• Should “Data Scientists” Really Be #1 on CMOs’ Wish Lists?

• 3 Ways Predictive Analytics Help You Hack Customer Acquisition

• 8 Expert Answers to “What is Predictive Analytics?”

• Top 5 Customer Acquisition Hacks

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Simply Hired

2013 - 2014

[Simply Hired was acquired by Recruit Holdings in 2016. These were authored by me, though bylines have since been removed.]

• Job Search Tips Inspired by The Beatles

• Be a STAR: How to Structure Your Resume and Interview Responses

• Job-onomics: How to Think About Your Career Like an Economist

• Best Online Dating Tips Applied to Job Search

• 5 Career Lessons from the Theatre

• 4 Career Revelations From My 20s

• 4 Career Lessons to Learn 10 Years Earlier Than I Did

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